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< < Previous | TOC | Next > > Section III. Marketing The marketing of an event is the primary responsibility of the sponsor. The Public Affairs office is available to be of assistance with the publications (events brochure, posters, programs, tickets, etc) for an event and the marketing through local media (press releases, newspaper ads, etc). A. Marketing an event through publications Publicity. Sponsors should arrange that events be publicized on the campus at least one week in advance through the college's regular means for communicating with faculty, students and staff. Sponsors are encouraged to announce events in Around the Heart which is distributed by a daily e-mail message to campus listservs, a blog at the Web site and a weekly printed edition. Publicity off-campus, for public events, should be coordinated through the Coordinator of Events, who will involve the office of Public Affairs as appropriate. Around The Heart - Information about events not listed in the semester's Events Brochure submissions can be sent to aroundtheheart@earlham.edu. Submissions should only include title of event, location of event, time of event, contact person and ticket information. Around the Heart is e-mailed daily and printed weekly; it is available online. Events Brochure -- The Events Brochure is the College’s public calendar of events for each semester. The brochure is mailed one month before each semester starts. Requests for Events Brochure submissions occur by mid semester of the fall and spring semesters for the following semester’s events. When an event is listed in the public Events Brochure all submissions for the newsletter, Around the Heart and press releases will be the responsibility of Public Affairs. For additional information not stated in the Events Brochure to be used for marketing the sponsor must contact Public Affairs at least four weeks prior to the event. Posters – Contact the Public Affairs office at least six weeks prior to an event with all the pertinent information not contained in the Events Brochure. The Office of Events can provide a listing of sites in the community that accept campus posters. Press Releases – For events not listed in the Events Brochure, submit information at the online press release form. The press releases will be sent to area news agencies and radio stations three weeks prior to the event. Web Events Calendar – Once the sponsor has received confirmation of the space Request then submissions to the Web Events Calendar can be made to the Web Calendar Editor at ext. 1581. Programs – If your event requires a printed program, make arrangements with Public Affairs at least six weeks in advance. B. Other marketing opportunities
The Office of Events can provide specific information on these and other marketing opportunities |
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Earlham College · 801 National Road West · Richmond,
Indiana 47374-4095 |