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Electronic Communications at Earlham Straight from The Heart (Alumni E-newsletter) Mission Submitted via e-mail once per quarter, Straight from The Heart (SFTH) informs Earlham alumni and constituents of the latest relevant College news in a timely and more interactive way. Content SFTH features informative introductory blurbs with web links to the latest campus news, noteworthy alumni and student profiles, student/faculty/alumni accomplishments, and inspiring examples of philanthropy toward the College. The e-newsletter typically contains at least five different stories, and usually no more than ten. Content is preliminarily determined at a planning meeting 5-6 weeks prior to the submission of SFTH. However, as news is made during those 5-6 weeks, more stories might be added and others may be replaced. The Director of Alumni Relations and the Development Communications and Stewardship Coordinator oversee the planning process, with content development assistance by the Media Relations Director and the Earlhamite Editor. The Institutional Advancement Technical Assistant completes content organization into the final, digital format. The Technical Assistant collects the content and tests all links, making changes as needed. This person creates the Web page to house the current issue, also creating a text version for those recipients whose e-mail does not support HTML. Feedback is collected by all of those involved and the submission is tested before it is finally sent. Distribution SFTH is sent to alumni, parents and friends of the College who have an e-mail address in Banner that is marked "preferred." Recipients may ask to be excluded from the list. The Technical Assistant pulls the email list from Banner and creates a text file, which is then imported into JangoMail. After every e-newsletter submission, that list is deleted from JangoMail, to ensure the next list will contain the most up-to-date information. A reporting interface in JangoMail allows the Technical Assistant to track statistics specific to each submission. Submissions SFTH is based on submissions from members of the Institutional Advancement and Public Affairs staff. Story suggestions may be made to the Director of Alumni Relations and, if deemed appropriate, every realistic effort will be made to include those suggestions in the next e-newsletter. Copy is formatted in a standard news article or feature format, utilizing journalistic style. |
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Earlham College · 801 National Road West · Richmond,
Indiana 47374-4095 |