Earlham launches “Fully Present” brand initiative to support strategic plan
October 18, 2013
With a promising future already building off of a more than $60 million investment in facilities and a greater emphasis on student outcomes, Earlham College this week has launched a new comprehensive branding initiative to further support its strategic plan.
The latest step forward features a “fully present” brand identity that reinforces the College’s four themes of distinction – intellectually challenging, globally engaged, socially concerned and future directed – and strongly articulates its purpose in higher education.
The themes are featured prominently on new banners across campus this week as more than 1,000 alumni and supporters of the College descend on campus to celebrate Homecoming.
“Being fully present means being thoroughly immersed in your learning, being open to others’ opinions and perspectives, and being intentionally direct in your actions,” President David Dawson says.
With the new identity comes a dramatic redesign of Earlham’s website, new admissions materials, a revised social media strategy and updated visual identity and messaging. The initiative aims to help Earlham shape its unique story in compelling and memorable ways.
“Earlham College already has a strong reputation as a leading liberal arts college,” Dawson says. “With the launch of this comprehensive branding initiative, we have the external tools to tell our story more effectively.”
In developing the branding initiative, the College worked with two national marketing firms. Both firms met extensively with alumni, faculty, and students in order to learn more about the distinctive qualities of the Earlham community.
“In working with our consulting firms we quickly understood that an over-the-top marketing campaign would not serve the college well,” says Jonathan Stroud, vice president for enrollment and marketing. “We are confident that Earlham’s brand expression captures the essence and richness of this special academic community.”
As one of U.S. News and World Report’s 40 “Great Schools at a Great Price,” Earlham is serious about reaching potential students and paving the way for more students to receive a strong liberal arts education that launches successful futures.
The College’s strategic plan is aimed to help students navigate their ways toward future vocations and careers. All the elements of the plan emphasize the interconnection of a broad-based liberal arts education and timely career preparation that positions graduates for their initial career steps.
Earlham recently launched the Center for Integrated Learning to meet that need. Through the Center's programs, all Earlham students will benefit from expanded opportunities to experience opportunities for community service, internships, project-based learning, off-campus study and social entrepreneurship.
The “fully present” brand identity helps to articulate the College’s belief that exceptionally strong academics combined with integrated, experiential learning opportunities across the globe, is the best way to both teach and learn.
To see Earlham’s new website and learn more about the branding initiative, visit www.earlham.edu.
— EC —
Earlham College, a national liberal arts college located in Richmond, Indiana, is a "College That Changes Lives." We expect our students to be fully present: to think rigorously, value directness and genuineness, and actively seek insights from differing perspectives. The values we practice at Earlham are rooted in centuries of Quaker tradition, but they also constitute the ideal toolkit for contemporary success. Earlham is one of only 40 national liberal arts colleges ranked among U.S. News and World Reports' "Great Schools at a Great Price."
Brian Zimmerman is director of media relations at Earlham College. He can be reached at (765) 983-1256 and firstname.lastname@example.org.