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Earlham Graphic Designer For Immediate Release:
RICHMOND, Ind. — Julia Jensen crafts word and image in unique and powerful ways to convey the Earlham message. While her colleagues at Earlham College are familiar with her talents, recently Jensen's craftsmanship earned the College recognition on a wider scale. Her publications earned Gold and Silver awards from the Annual Admissions Advertising Awards competition, presented by Admissions Marketing Report. The Report, a marketing publication for higher education, now in its 25th year, announces through its Web site more than 2,100 entries from more than 1,200 colleges and universities. It is the oldest and largest educational advertising awards competition in the country. Jensen's work on the campaign to promote and advertise Earlham's 50 Years of International Study garnered the Gold Marketing Report Award. The Richard Harrison Bailey Agency, a marketing and design firm based in Indianapolis, created the logo and original patchwork look, while Jensen molded the designs. Her work highlights the logo, incorporating it throughout the banners, newspaper advertising, Frisbees, t-shirts and bookmarks used for this celebration. The first visible sign of the campaign is seen along National Road West, as the Earlham corridor is lined with welcome banners. The banners declare 50 Years of International Study as "woven into our fabric" using Earlham maroon splashed with bright blues, green and orange. Each banner also contains an overlay of the words "powerful, personal, peaceful," constant themes throughout Jensen's work.
Frisbees and t-shirts were distributed to students, faculty and staff during a special day of recognition last fall while the newspaper advertising was used to highlight Earlham's International Programs throughout the academic year. Jensen says the creative process took months, including many brainstorming sessions involving the RHB agency as well as a team of College community members. The Silver award recognizes Jensen's work on two pieces used by the Earlham Admissions Office to inform and attract prospective students. The award-winning Admissions search piece describes "The Earlham Effect" as a complete shift in perspective. Jensen says that tagline has been used for several years to describe the unique Earlham experience. A sweeping photo of "The Heart" at the center of campus provides the backdrop. The photo was taken by Earlham's photographer, Tom Strickland, as he took a ride with Jensen's father, Jerry Jensen, in his World War II-model biplane. Jensen's father flew Strickland for an entire day as he shot photographs of all angles of campus. As the brochure unfolds, photos of instructors and students engaged in learning and fine arts, illustrate the relationship between students and faculty as co-learners. Words and images illustrate academic inquiry, Quaker values and a "lively and engaging community." "It's really cool to win an award," Jensen says. While she has won awards for some personal projects, this is the first to recognize her professional work. As a professional, Jensen says she "fell" into design work, first serving as an administrative assistant at a greeting card company. Her duties included ordering office supplies and distributing mail. "I was horrible at that job," Jensen says. However, she did become interested in the graphics work there, and soon took classes to learn publishing software such as Quark Express and Photoshop. After brief stints at the Palladium-Item and Friends United Meeting, the opportunity at Earlham became available. Since January 2000, it's been all about communicating for Earlham College. "Highly gratifying," are the words Jensen uses to describe this recognition. "This award feeds my vanity, but all I've really done is take other people's concepts and adapt them." But the recognition does, in a way, influence her future work, and motivates her to "go one better" she says. What about working for Earlham? "It is fun to create, and do something different every day," Jensen says. "I love working for Earlham. I believe in what Earlham stands for, and I like what happens to the students here. It makes me excited to let the rest of the world know." — EC — Contact:
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Graphic
Designer Julia Jensen of Earlham's Public Affairs Office holds a plaque
recognizing her Gold and Silver awards from the Annual Admissions Advertising
Awards competition, presented by Admissions
Marketing Report. Spread across the table are products from her work on the campaign to promote and advertise Earlham's 50 Years of International Study.
One of the banners celebrating 50 Years of International Study that hang along the main drive to Earlham College from National Road West.
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Earlham
College · 801 National Road West · Richmond,
Indiana 47374-4095 |