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Photography Policies
Intellectual Property
The Earlham College Public Affairs Office respects intellectual
property rights when procuring and using photographs. We seek written
permissions from photographers for the use of their art in publications,
Web pages and displays. When appropriate, we purchase photographs
and work out agreements for credits.
Respect for intellectual property is demonstrated when book cover
art, newspaper masts, logos, photographs, illustrations and other
art from off-campus sources are needed for a publication. Public
Affairs staff members seek official permissions and releases. If
the artwork is needed for a Web page, a member of the Web Management
and Services staff researches and completes the online process for permission
and release of the documents for online viewing.
When the Public Affairs Office is aware that photographs taken
by Earlham students or faculty are being considered for use, a
staff member contacts the individual involved for permission. The
photographer is asked to provide a written
release for the photo’s use and a mutually acceptable approach to the credit issue is arranged.
Note: When photos from Earlham’s off-campus study programs are involved, the International Programs Office’s agreement with student and faculty participants includes releases related to College publications and Web pages for the use of photographs (1) showing the program participants in the international setting and (2) taken by program participants.
Photo Credits
As a general rule, the Public Affairs Office avoids the use of
photo credits in recruitment publications. Our usual agreement
with our most frequently used photographers provides the College ownership
of the photos from the shoots we arrange and purchase and use of the
photos without printed credit. This is the source of 95 percent of the
photos used in Earlham’s
publications.
When photo credits are stipulated as a part of a purchase of photography,
we include them. Photo credits are most likely to appear in the
Earlhamite alumni magazine and in College events brochures.
Photo Release
The Public Affairs Office does not attempt
to collect photo release forms from members of Earlham’s
faculty or student body. Instead we make the assumption that
Earlham faculty and students
are our
best resources for marketing the College to its constituencies
and that they will welcome involvement in these activities.
Still or video photo shoots may be informal (candids
of campus scenes, athletic events, performance groups, large groups
or activities)
or formal (planned visits to classrooms, laboratories
or offices; directory shoots or athletics headshots with professional
backgrounds; or video shoots on campus) in nature. All photographic
images become the property of Earlham College. Public Affairs staff
members add the digital photos or video footage captured to the
College’s
library of images (maintained by Public Affairs) which becomes
a resource for the Web site and College publications.
Informal Photo Shoots
Public Affairs attempts to inform the campus when far-reaching
informal photography projects are under way. Announcements are
made through
Around The Heart and The Word. In some instances signs are posted
in areas of the campus.
Formal Photo Shoots
When a request is received or a need arises for
images of particular individuals or settings (e.g., The Heart at
6:30 a.m., a history professor teaching students, students engaged
in collaborative research in a laboratory), a Public Affairs staff
member contacts the appropriate faculty member or department to
schedule the photographer. Preferring a natural, realistic approach,
Earlham seldom stages its photographs.
Faculty members are encouraged to inform classes
of the impending photo shoot. Public Affairs supplies the faculty
member an announcement
to be made to the class with suggestions for making the shoot as
effective as possible. A similar process takes place for athletics
shoots; coaches are expected to let athletes know when photo shoots
are scheduled.
The faculty member is asked to permit the photographer
to make an announcement upon arrival at the classroom. The photographer
will introduce himself, briefly explain his purpose and allow students
who wish not to be photographed to move to a part of the room that
will not be included in his photos. This process is dependent upon
students not wishing to participate identifying themselves to the
photographer.
It is assumed that students participating
in a photo shoot are giving their permission for the photos to
be used as
the College
sees fit. Students should be permitted to opt out of the
shoot if that is their choice. If a student not wishing to be photographed
fails to identify him or herself to the photographer, it will be
very difficult to exclude that person from the resulting images.
Choice of Photos
Public Affairs staff, in consultation with requesting
departments when possible, are responsible for choosing images
on behalf of
Earlham College for use at the Web site, in various publications
and in video
projects. Occasionally images are shared with outside entities
making requests. NCAA regulations control the College’s use
of photos of student-athletes.
Choices for photographs are made with great sensitivity to:
- the goal for the message(s) to be communicated,
- the quality of the photo,
- providing a truthful representation of the College,
and
- the impact of the photo on the audience’s
perception of Earlham.
Although we attempt to be as objective as we can in our photo choices, we recognize
that making photograph selections is a subjective task. Rather than compromise
the reputation of Earlham by utilizing a photograph that does not meet our
qualifications, a photo shoot will be rescheduled.
Ways to Opt Out of Photos Being Published
Directory Listings. Faculty
and staff may choose not to publish their photos (or personal information)
by marking the appropriate
option in WebDB Preferences.
• More
information about updating your personal information for use
in directories. Formal Shoots. After
arranging a shoot, Public Affairs provides an announcement that
faculty may use to make their classes aware of the scheduled
time for the shoot. The photographer will make an announcement
allowing students to opt out of the shoot by moving to another
part of the room if that is their choice.
Informal Shoots. As stated above, it is difficult for a student
to opt out of an informal photo shoot that involves, for example,
a view of The Heart
or a
crowd at an athletic event. While photo shoots are usually announced in campus
communication vehicles, tight deadlines sometimes prevent these announcements.
When announcements are made, it is hoped that students not wishing to participate
will not be present.
To Have a Photo Removed from Use
Concerns about the uses of individual images may
be communicated to Web Management and Services for images at the
Web site or to the Public Affairs staff for photos in print
publications. We will try to resolve individual complaints while still meeting
our important goals of visually representing the College. We ask your patience
in this process. Expense is sometimes a consideration in our ability to change
a photograph; sometimes an inventory of printed publications must be exhausted
before the change can be put in place.
Note: Earlham’s Events Coordinator collects
photo, audio and video release forms from visiting artists, lecturers
and performing
groups. Use
of these
photos or recordings follows contractual agreements. |