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In today's Chronicle of Higher Education Scott Carlson reports on a PR campaign by scholarly publishers designed "in part, to quash a newfound enthusiasm among some librarians for self-publishing research results online, a practice that lets scholars bypass slow, costly academic journals."
According to Marc Brodsky, CEO of the American Institute of Physics, the campaign will focus on the advantages of publishing in traditional priced journals: "money for marketing, the prestige of a well-known journal, the expertise and mediation of an editor, and the management of peer review." (PS: As if open-access journals are not peer-reviewed, lack editors, need marketing, or cannot be prestigious. Is this the best argument priced journals have? Stay tuned for details on the campaign itself and other signs that the FOS movement is succeeding.) |
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