If advertising is part of an ejournal's funding, whether the journal is OA or conventional, then it matters how well it stacks up against other ejournals as a site where advertisers want to spend their money. A new report from Bioinformatics analyzes the ejournal market in the life sciences with this in mind. The full report costs $2,900, but the executive summary is free to users willing to register. Quoting the press release: "The best place to advertise has always been where potential customers congregate, and life science executives are challenged to place their online ads at the sites that contain the best mix of content and features considered useful by scientists....Since many Web sites vastly differ in focus, quality, depth and functionality, the report suggests that suppliers be more discriminating when
spending their online advertising budgets, otherwise they may be tarnished by associations with sites that disappoint, lead astray or misinform."
Posted by
Peter Suber at 2/09/2004 02:39:00 PM.
The open access movement:
Putting peer-reviewed scientific and scholarly literature
on the internet. Making it available free of charge and
free of most copyright and licensing restrictions.
Removing the barriers to serious research.
