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Saturday, August 28, 2004

Publisher mergers raise journal prices

Mark McCabe, Law Serials Pricing and Mergers: A Portfolio Approach, Contributions to Economic Analysis and Policy, 3, 1, (2004). Abstract: "Using data from more than 400 legal serials, I estimate the impact of six publisher mergers on law serial prices during the period, 1990-2000. The results suggest that merger-related price increases were substantial during this period, even after accounting for secular price trends. Furthermore, these merger effects occurred across a broadly-defined portfolio of serial titles consisting of legal encyclopedias and treatises. For other types of serials, such as newsletters and looseleaf services, these effects were not observed. Based on the portfolio demand behavior of buyers, I offer an explanation for this result based on the degree of product differentiation at the level of the individual title. Of particular interest is the purchase of West Publishing Company by Thomson Financial & Professional Publishing Group in 1996. Despite a government-mandated divestiture of more than 50 titles, the results indicate that titles published by West-Thomson experienced a significant post-merger price increase." (PS: This edition of the article is freely accessible for users willing to register and have a subscription request sent to their library. Other users should read the edition at McCabe's web site.)