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Thursday, October 21, 2004

Neal Stephenson on OA to novels

Novelist Neal Stephenson participated in a communal interview on Slashdot yesterday, answering questions from Slashdot members. The final question was about OA to novels, using Creative Commons licenses. Has Stephenson considered it? Is it compatible with making money? Is it just a fad? His reply:

Publishing is a very ancient and crafty industry that existed and flourished before the idea of copyright even existed. When copyright came into existence, the publishing industry dealt with it and moved on. My suspicion is that everything that's been going on lately will amount to a sort of fire drill that will force publishing to scurry around and make some new arrangements so that they can get back to making money for themselves and for authors.

You can use the brick-and-mortar bookstore as a way to think about this. There was a time maybe five years ago when many people were questioning whether brick-and-mortar bookstores were going to survive the onslaught of online retailers. Now, if you take the narrow view that a bookstore is nothing more than a machine that swaps money for books, then it follows that there's no need for a physical store. But here we are five years later. Some bookstores have gone out of business, it's true. But there are big, beautiful bookstores all over the place, with sofas and coffee bars and author appearances and so on. Why? Because it turns out that a bookstore is a lot more than a machine that swaps money for books.

Likewise, if you think of a publisher as a machine that makes copies of bits and sells them, then you're going to predict the elimination of publishers. But that's only the smallest part of what publishers actually do. This is not to say that electronic distribution via CC is just a fad, any more than online bookstores are a fad. They will keep on going in parallel, and all of this will get sorted out in time.

(Thanks to the Creative Commons blog.)