Open Access News

News from the open access movement


Saturday, May 28, 2005

AAUP members should rethink their business models

John Blossom, Contradictory Noises on Google's Library Efforts, Commentary (the Shore Communications blog), May 27, 2005. Excerpt: 'It's awesome! It's dangerous! Sounds like this could be the lead-in for the next summer blockbuster film, but the rash of contradictory noises are all pointing towards Google's online efforts to integrate scholarly content into its search engines....What's clear is that AAUP members have not been moving aggressively to address the use of their presses' output in digital form on many fronts. For example, reference desks at some universities are fairly liberal in managing access to digital works. At the same time other efforts at popularizing digital access to scholarly content are working successfully with Google to promote its use in a structured manner. This week Project Muse, a subscription-based service providing access to scholarly materials, has announced that it will be allowing Google access to its content for indexing. The AAUP move may have some sound points to clarify, but much of it seems to be a holding action to delay confronting the larger issue of how university presses can provide a transition for their revenue models to a new era in which electronic access via channels most convenient for their readers is a given and a necessary standard. It's not a bad idea to have Google clarify what they're doing with their business model in this area, but it's perhaps more important for AAUP members to spend less time rattling sabers and more to consider what they need to do with their own business models, which have their own lethargy as the primary threat.'