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Making a business plan for the intellectual commons
Andy Oram, The Commons Doesn't Have a Business Plan, O'Reilly OnLamp, July 28, 2005. Excerpt:
The "commons" is the part of the economy that doesn't have a business plan yet. Once somebody can figure out how to turn a social trend into a moneymaking operation, he or she can raise capital, get a product on the shelves, and collect revenue. A business plan certainly isn't child's play, but at least there's a process in place. It's during that breathless span of time before the business plan takes shape--a month, a year, a decade, that critical time when a notion is incubating in society and no one knows quite what to make of it--when we need the commons. Understanding the commons is more important than ever. Traditionally, a commons was a grassy area in the center of town where everyone could graze their animals. In modern times, people have applied the notion of a "commons" to anything that is available to all comers without restriction. In particular, sociologists consider ideas, cultural artifacts, and other intellectual contributions to have become part of our commons. Many people already appreciate the commons. But those who demand that ideas have business plans in order to be usable should ponder the first sentence of this article to see a hardheaded justification for the importance of the intellectual commons. This article explores how this concept fits in with free software, also known as open source software....The early radio broadcasters were nonprofits: in other words, radio started out as part of the commons. Under the pressures of corporations and the Federal Communications Commission, radio quickly developed a business plan. Interestingly enough, however, broadcasts remained free of charge. Advertising support replaced the pay-per-copy or pay-per-performance model. Update. Here are some follow-up thoughts by Joe Brockmeier (8/3/05) that apply as much to open access as to open source. 'One of the questions that is being asked regularly is "what is the business plan for open source?" This has always struck me as odd, as it is akin to asking "what is the business plan for punk rock?" or "what is the business plan for modern art?" Open source projects may need business plans, companies that utilize open source certainly do — but the concept of open source itself does not. It's always seemed a bit silly to try to lump the entire open source development ecosystem in together in that way, because you simply can't apply the same approach to every project — even if you assume that every project is motivated by some kind of commercial success, which would be a mistake in and of itself....On the one hand, there's the desire to "monetize" everything under the sun. On the other, there's the need for a "commons" of intellectual property that is not owned by anyone, that can be used by anyone to create new works — possibly for commercial gain, or for the good of society, or just because it's fun. Right now, the public interest and preservation of the commons, is taking a backseat to monetization. This may be good news for a handful of companies and individuals, but it's bad news for the rest of us.' |
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