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Total Cardboard is a two-year old Australian publisher that has started to publish open-access books. From the press release (after noting the controversy over Google's book-scanning project):
But at a deeper level, the very existence of Google’s project only highlights the fact that traditional publishers have failed to address the possibility of digitally distributing literature. Meanwhile, a few of the more progressive publishers are taking up the challenge, and making their own moves to put literary content online. According to John Mansfield, webmaster for the avant-garde small press Total Cardboard Publishing, ‘Most of the book publishers have basically ignored the possibilities of the web. I think they’re ignoring it because they’re happy with how their business is running, and a little bit afraid of losing control of their publications. But if you keep ignoring it you’re just going to get left out. You can’t stop the future.’ In this spirit, Total Cardboard has now established an ‘Online Reading Room’, where many of their publications are available in full as web pages. Asked if he is afraid that people will not buy their books when they can read them free online, Mansfield says ‘No, not really. Physical books still have something special to offer that will never be superseded by the internet, as far as I can see. We just see the Online Reading Room as a way for more people to be able to read our publications. If anything, I think it might increase sales, by increasing exposure.’ |
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