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Rafael Sidi, STM Publishers and Blogs, Really Simple Sidi, January 11, 2006. (Thanks to Issues in Scholarly Communication.) Excerpt:
I am kind of surprised that we haven't seen any major STM (Elsevier, Thomson, Wiley, Springer, IEEE etc) publishing companies' senior execs embracing blogging and officially blogging. Here is what David Weinberger said in "Talking from the inside out: The rise of Employee Bloggers" (pdf) a white paper by Edelman and Intelliseek:"Many corporations are afraid of Weblogs because they are afraid of the sound of the human voice. But that voice-the unfiltered sound of an actual person writing about what she cares about, sounding like herself-is actually the most important way of connecting with customers and partners"If you see one STM publishing exec official blog, let me know. (PS: Here are two. Jan Velterop is the Director of Open Access at Springer and writes a blog called The Parachute. Chris Leonard writes a blog called Computing Chris, and wrote it while he was a Publishing Editor for Elsevier, though he's now left the company. I hope his departure was not blog-related.) |
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