Publishers are starting to report an uptick in sales from Google Inc.'s online program that lets readers peek inside books, two years after the launch of its controversial plan to digitally scan everything in print.
Google has been enlisting publishers to voluntarily submit their books so that Web searchers can more easily find titles related to their interests, but some fear the project could lead to piracy or exploitation of their copyrighted content.
"Google Book Search has helped us turn searchers into consumers," said Colleen Scollans, the director of online sales for Oxford University Press.
She declined to provide specific figures, but said that sales growth has been "significant". Scollans estimated that 1 million customers have viewed 12,000 Oxford titles using the Google program....
Some of the same publishers participating in the [voluntary opt-in] program have also united to file a lawsuit against Google alleging copyright violation over a separate [opt-out] plan by the Web search leader to digitize the world's libraries....
Specialty publisher Springer Science + Business reported sales growth of its backlist catalog using Google Book Search, with 99 percent of the 30,000 titles it has in the program getting viewed, including many published before 1992.
"We suspect that Google really helps us sell more books," said Kim Zwollo, Springer's global director of special licensing, declining to provide specific figures because the company is privately owned....
Historical warfare publisher Osprey is reaping the benefits of using both Google and Amazon to boost sales....[S]aid William Shepherd, Osprey's managing director: "Our sales through the Web are steadily increasing in proportion to our total sales, and we're confident that Google Book Search will accelerate this growth."
Walter de Gruyter/Mouton-De Gruyter, a German publisher, said its encyclopaedia of fairy tales has been viewed 471 times since appearing in the program, with 44 percent of them clicking on the "buy this book" Google link. One of its many scientific titles, "Principles of Visual Anthropology", has seen about one-quarter of the 1,206 views click on "buy this book".
Arty coffee-table book publisher teNeues said its online sales have doubled over the past year, attributable primarily to a fresh marketing campaign and inclusion in Google's book search, Chief Executive Hendrik teNeues said.
The open access movement:
Putting peer-reviewed scientific and scholarly literature
on the internet. Making it available free of charge and
free of most copyright and licensing restrictions.
Removing the barriers to serious research.
