Open Access News

Adam Bosworth, Health care information matters, Google blog, November 30, 2006.  Bosworth is the Vice President of Google.  Excerpt:

At Google, we often get questions about what we're doing in the area of health. I have been interested in the issues of health care and health information for a while. It is now one of my main focuses here, and I've decided to start posting about it.   I've been motivated in this field in part by my personal experiences helping to care for my mother, who recently died from cancer after a four-year battle....[I]t was incredibly challenging to get the right information and help her make the right decisions. Often the health care system isn't well set up to address these issues. I believe our industry can help resolve some of these problems and ameliorate others.

In the end, one key part of the solution to these problems is a better educated patient. If patients understand their diseases better -- the symptoms, the treatments, the drugs, and the side effects, they are likely to get better and quicker care -- before, during, and after treatment....

Using the Google Co-op platform, Google and the health community have labeled sites and pages across the web making it easier for users to refine their health queries and locate the medical information they need. Do a search on Google about a medical issue or treatment like diabetes or Lipitor and you'll see some choices for refining your query, such as "symptoms," "treatments," and so on. If you click on "treatment," your search results are refined and reordered so that sites that have been labeled as being about treatment by trusted health community contributors are boosted in the rankings. Note that how trusted a contributor is --and thus how much they affect your search results-- is dependent both on Google's algorithms and on who the user decides they trust. For example, if my doctor is a Google Co-op contributor and I indicate to Google that I trust her, then when I search, the sites she has labeled as relevant will show up higher in my search results.

This is just the beginning of what our industry can do. People need the medical information that is out there and available to be organized and made accessible to all. Which happens to be our mission. Health information should be easier to access and organize....

We don't have any products or services to announce yet and may not for quite some time, but we thought we'd share a bit about the problems we're interested in helping out on even before we introduce solutions. As we explore these problems and continue to work on them, we hope to share more about our efforts along the way. Your help is welcome and, of course, if you're an extraordinary engineer with a passion in this field, we'd love to hear from you. Write to us at health@google.com.

PS:  I've written to Google, suggesting ways that it could help provide open access to medical research.