Open Access News

News from the open access movement


Thursday, January 08, 2009

Case study of journal economics

Heather Morrison, Molecular Biology of the Cell, or, Why Open Access by Article Processing Fee Sometimes Just Makes Sense, The Imaginary Journal of Poetic Economics, January 7, 2009.

Re-analysis of data from the American Society for Cell Biology, publishers of the subscription-based Molecular Biology of the Cell, in MBC and the Economics of Scientific Publishing, illustrates how sometimes an article processing fee approach to open access, combined with dropping the print edition to focus on online, can be just a very natural fit. ...

Currently at Molecular Biology of the Cell (MBC):

  • article processing fees constitute 61% of the journal's revenue (colour charges 35%, page charges 26%).
  • print costs (printing, binding, paper, mailing) are 32% of expenses

In other words, if MBC were to drop the print edition, then article processing fees are already covering all but 7% of the costs. ... Assuming that the 5% cost for reprints and some of the 6% costs for "other" are print-related, such as tracking subscriptions or managing authentication, then it is quite possible that article processing fees are already covering the full costs of an online-only open access version of MBC.

MBC readers and authors currently do enjoy some of the benefits of freee access through participation in PubMedCentral after a brief 2-month delay. A full shift to OA would mean the full benefits of immediate OA ...

There is another benefit that would address a concern expressed by authors in the MBC survey. That is, authors are concerned about the cost of page and colour charges. Because of the print version, it is very likely that authors sometimes forego including valuable material for economic reasons. In an online-only environment, adding more pages, colour figures - even audiovisuals and research datasets - does not add costs as it does in the print environment. If MBC were to drop the print edition and switch to OA / online-only, it could immediately begin to do more for authors and for readers.

According to the Association's data, only a small percentage of readers really prefer and read the print. For these few readers, there are now print on demand services. As of 2007, it was still perceived as important to publish in a journal produced in print. ... One of the concerns members had about dropping print was archiving; it might be timely to raise awareness among members of the role of PubMedCentral in which MBC participates, as an archive of the world's medical literature, carrying on the tradition of the U.S. National Library of Medicine in the online environment. ...