Open Access News

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Friday, June 12, 2009

More data on impact of unauthorized downloads on book sales

Brian O'Leary, The impact of piracy, Magellan Media Partners, June 8, 2009. (Thanks to Boing Boing.)

... At BookExpo America, we presented an update that included sales data for 21 O’Reilly Media 2008 front-list titles that we found on one or more P2P sites. This is an increase of 13 titles over the 8 that had been found when we first presented at Tools of Change in February 2009. ...

Average sales for unpirated content start higher and peak later, although this may reflect the specific nature of titles in a small sample.

The primary difference between sales of pirated and unpirated content appeared in weeks 19 through 25 [after publication], when sales for pirated content peaked a second time at a level higher than that seen in the first, sell-in period. This second peak followed the time (19 weeks) at which the average pirated O’Reilly front-list title was first seeded on a P2P site. ...

See also the related slides.

See also our past posts on O'Leary's research.